Sergio Lopez, Craft UK | Business in the Community NI

Chief Production Officer, UK & EMEA, McCann Worldgroup
CEO, CRAFT UK & EMEA & member of Global Craft Leadership team

With over 20 years of experience in the advertising and entertainment industry, Lopez has spearheaded six years of continued growth and the unification of production operations and studios (TV, Art Buy, Print, Digital, Studio) driving creative success, organic expansion of production and content creation capabilities across the agency network at scale.

As Chief Production Officer, he ensures that McCann Worldgroup’s international roster of clients are provided with world-class executions, delivered creatively, efficiently and at scale.

Under Sergio’s leadership, integrated communities across 17 countries align multi-layered specialisms, automation and creative to drive business efficiencies beyond the limitations of traditional creative production models.

A true citizen of the world, Sergio has spent his career working across Fortune 500 multinational business at leading global network agencies – based at regional and global HQ’s including London, Paris, New York, Shanghai, Amsterdam, Barcelona, Chicago and Madrid. – as well as numerous other international cities.

He has been a trailblazer in the way brands connect with the consumer collecting over 300 awards along the way. A sought after thought leader in the field of creative production, he frequently shares his expertise with industry association and at industry events. He is published regularly in global industry and business media, advocating the re-imagination of the production model.