Country Director, Diageo NI

Jorge – a Brazilian by birth – came to the role of Country Director Diageo NI in March 2014. Prior to this, he was Customer Marketing Director in Diageo Ireland’s Dublin office.

Before arriving at Diageo in 2011, Jorge worked for six years with the multinational consumer goods company, Reckitt Benckiser, becoming global Customer Marketing Director. He also previously spent three years with the management consultancy firm McKinsey and Co.

Jorge lives in Belfast with his wife Lucy and 3 young daughters.