Louise Aston - Business In The Community

Wellbeing Director, Business in the Community

Louise started her career as a fashion buyer at Marks & Spencer and transitioned into campaigning by taking health into fashion to support the government’s national skin cancer prevention programme. As Creative Director at COI, she has led national campaigns including World Mental Health Day, 5 A DAY and FRANK.

At Business in the Community, Louise has campaigned to establish employee health and wellbeing as strategic boardroom issues.

In the context of responsible business, the aim of the campaign is to create environments where individuals and organisations can be at their best by taking a preventative, whole person approach to physical, mental, financial and social health.

The success of the campaign has been built on taking a collaborative approach, working in partnership with business, government and third sector partners.

In September 2019, Louise was awarded an Honorary Membership of the Society of Occupational Medicine in recognition of her leadership in workplace health.