Senior Manager for Plastic Reduction, ASDA

Nikki Dixon has worked for Asda for nearly 15 years in a variety of roles across Brand and Marketing. Her most recent role is to manage the delivery of the Plastic Unwrapped manifesto which is Asda’s pledge to use less and recycle more. She is extremely passionate about plastic reduction and driving change.

Nikki won the National Forward Ladies Rising Star award in December 2017 and has recently been identified as one of the top 40 influential business women in Yorkshire, something she is extremely proud of.

Nikki is kept busy by her two little girls, volunteering for British Eventing and is also the captain of a local netball team.