• Date:

  25 Sep 2025

• Time:

  12:30 pm - 1:15 pm

• Location:

  Online event

Pollinators are animals that help plants reproduce by transferring pollen from one flower to another. This process is essential for maintaining healthy ecosystems by enabling plants to reproduce, which supports wildlife habitats and food sources. 

Diverse plant life supported by pollinators can improve soil health and water retention, helping landscapes withstand climate change. Businesses in agriculture, food and retail rely on crops that are dependent on pollinators and a decline in pollinators can disrupt supply chains, increase costs, and reduce product availability. 

Implementing pollinator-friendly initiatives demonstrates responsible business leadership, is crucial for the sustainability of businesses and creates an opportunity to engage staff and local communities.  

About this webinar

At this 45-minute webinar, you’ll hear from Sarah Kelly, Business and Biodiversity Officer, National Biodiversity Data Centre, on pollinators and the All-Ireland Pollinator Plan, a framework bringing together different sectors across the island of Ireland to create a landscape where pollinators can survive and thrive. 

Traci Adams, Environmental Advisor, Business in the Community will provide an overview of how your business can take pollinator-positive action through Business in the Community’s Business and Biodiversity Charter. 

There will be time for questions. 

Event speakers

Sarah Kelly (Business & Biodiversity Officer, National Biodiversity Data Centre) 

Sarah joined the National Biodiversity Data Centre as Agri-Business Officer in 2021 to assist in the implementation of the All-Ireland Pollinator Plan actions related to businesses, specifically, though not exclusively, Origin Green companies. Sarah’s experience ranges from running all island business development projects for the Northern Ireland Chamber of Commerce, to running her own B2B consultancy supporting companies through marketing research and sales lead development, to managing a cross-border capital project to establish Catalyst Inc. Ltd. (formerly the Northern Ireland Science Park) in the North-West of the island. More recently she worked on the production side of things in the TV industry. She has participated in the Bumblebee Monitoring Scheme in 2023 and 2024.