The Equal Lives research aims to highlight the key barriers preventing men from caring more and the enablers which may support them.
A growing number of fathers want a better balance between work and family, but many feel invisible in the workplace and under pressure to appear unrestricted by family responsibilities. The Modern Families Index 2017 showed that 44% of fathers lied or altered the truth to their employers about family life conflicting with work.
This is a huge concern for employers, who risk losing out on their best talent – male and female – if they do not adapt. We know there is a strong desire from millennials for better work-life balance, yet cultural norms about caring responsibilities and the ‘ideal’, unencumbered worker continue to persist.
We want to change this. By addressing the root cause of inequality – the imbalance of care between men and women –employers can allow men and women to fulfill their potential, both at home and at work.
The key deliverables from the research include a report documenting the experiences and needs of men with caring responsibilities in the workplace with case studies and recommendations for business.
We are calling on people from all backgrounds who have caring responsibilities to take part in the Equal Lives survey and help create real change for employees.
To complete the Equal Lives Survey click here.
To request a marketing toolkit, contact Shelly Ovadia by emailing firstname.lastname@example.org or call (028) 9046 0606.