Diageo NI has performance ambition - Business In The Community

Diageo NI has performance ambition

As one of Northern Ireland’s major exporters, Diageo brings iconic Irish brands like Baileys, Guinness, Harp and Smithwicks to consumers around the world.


An employment base of 345 employees enables Diageo to sell products in over 180 countries. Operating across three sites in Northern Ireland which include a global Baileys facility at Mallusk, a beer bottling and packaging plant in East Belfast and corporate headquarters in Belfast City Centre Diageo is a global leader in the beverage alcohol industry. Diageo aims to be the best performing, most trusted and respected consumer products company in the world; that forms its performance ambition.

What Diageo did

Diageo’s leadership model is open and inclusive. Goals are agreed at the start of the financial year and performance is monitored and reported on a daily, weekly, monthly and quarterly basis, enabling key times for performance recognition and review.

A range of methods are employed such as Daily Operating Review meetings, Town Hall employee briefings, breakfast ‘getting to know you’ sessions, A Day in the Life of work experience, Suggestion boxes and updating policies in a practical manner.

Performance ambition guides Diageo to act responsibly for its employees and their families. It does so through extended leave, rehabilitation programmes, adjusted work duties, part-time working, workplace adjustments, health care, gym, pension, bonus and product allowances.

Diageo has reduced the reliance on email by implementing Yammer throughout the workplace – a social media for business option, allowing employees to join a variety of groups. It has also incorporate other activities such as: Amazing People Manager programme, Good to Great coaching, Make a Difference group, Health and Safety Days and Long service celebrations.

Engaging employees by encouraging personal ownership and accountability is a key to Diageo’s success.

The outcomes and impacts

  • Reduced absence from 7.8% to 4.4%
  • 20% of talent moves as part of multiyear talent planning
  • 95% of staff participated in Values Survey
  • 6,000 hours of training completed
  • Employee engagement 84%
  • Performance enablement 92%
  • Manager effectiveness 88%
  • Low turnover of staff (4%)
  • To find out more, email maura.forbes@diageo.com