Joe McDonald, Corporate Affairs, Asda | Business in the Community NI

Senior Manager, Corporate Affairs, ASDA

With its mission to be the most trusted retailer, Joe constantly promotes internally and externally the importance of Asda operating as a responsible business. This comes in many forms with programmes to reduce plastic, fight hunger and sell alcohol responsibly being just some of the areas where Asda has put corporate responsibility at the forefront of its decision making both locally and at Board level.

In 2018 Joe coordinated Asda’s BITC CORE application which saw Asda achieve Gold Level accreditation for its responsible business approach.

In 2020 ASDA was named Responsible Company of the Year, the top award at the BITC Responsible Business Awards.