ABP Angus Youth tune in for top tips in media communications

ABP facilitated a training day at Northern Ireland’s leading commercial radio broadcaster, Cool FM/Downtown Radio, for pupils from Down High School Downpatrick, Friends’ School Lisburn; St. Killian’s College Carnlough and St. Louis Grammar Ballymena to learn how to communicate like professionals.

The pupils are all finalists in this year’s ABP Angus Youth Challenge – a skills development programme for teenagers interested in working in the agri-food sector. The visit to the home of Cool FM; Downtown Radio & Downtown Country is part of their prize for reaching the final stage of the Challenge. Teams representing the four schools have to work on projects that promote and enhance sustainable production of Angus beef in Northern Ireland.  Their projects range from the Use of Science to Capture Carbon; Healthy Agriculture; Succession Planning; and Efficiency-Boosting Technology for Beef Production.

During their workshop the pupils were able to work with presenters at Cool FM/Downtown to create a compelling storyline for their projects. They also heard top tips from the station’s most successful social media influencers. The day culminated in recording a radio advert and video reel to help promote their project themes online.

The ABP Angus Youth Challenge opens for entries annually each September. To register or plan an entry interested teachers, guardians and club leaders should visit https://abpangusyouthchallenge.com/teachers