ABP teams up with Cool FM/DTR for youth skills development

Pupils from Aughnacloy College, Dromore High School, St. Colmcille’s High School and the Royal School Armagh were at the home of Cool FM, Downtown Radio & Downtown Country in Newtownards recently to practise their digital communication and presentation skills.

The pupils are all finalists in the 2024 ABP Angus Youth Challenge, a competitive agri-skills development programme delivered by the beef & lamb processor ABP in conjunction with Certified Irish Angus. As part of their prize for reaching the final the pupils spent the day with radio presenters Caroline Fleck of Downtown Radio; Victoria Quinn, Breakfast Show Presenter on Downtown Country; Cool FM presenter and Instagram Influencer Melissa Riddell and Stuart Robinson Audio Content Director for Bauer Media NI. The presenters shared the secrets of success with the teenagers for how to plan and communicate professionally online.

As finalists in the ABP Angus Youth Challenge the pupils are working on projects that explore topics relevant to the beef supply chain today, from promoting diversity in the beef supply chain to communicating sustainable beef farming to the end consumer. Alongside their research they are rearing their own mini herds of Angus cross calves with the help of a CAFRE mentor. They will then sell their cattle to ABP at the end of the programme and pocket the proceeds.

Commenting on the workshop, Liam McCarthy of ABP said, “communicating online has the power to connect businesses and individuals alike. Using digital communications well can bring beef farming to a wider audience to build understanding. This workshop aims to help our ABP Angus Youth participants share their research about topical issues concerning our sector at present.”

Charles Smith, General Manager of Certified Irish Angus added, “we were delighted to work with Northern Ireland’s largest commercial broadcaster Bauer Media NI to deliver this training day for our finalists. Having the skills and knowledge to communicate the purpose and value of their projects, the benefits to them and their target audience is an important element of the competition. By excelling in this and all other aspects of their finalist programme they stand to win £1,000 for their school or club and the ABP Angus Youth Challenge Cup.”

The overall winning team will be announced this Autumn and the ABP Angus Youth Challenge will open for new entries from Year 11 this September. To register or plan an entry interested teachers, guardians and club leaders can visit https://abpangusyouthchallenge.com/teachers