On Thursday 5 February, BITC hosted a Seeing is Believing (SIB) visit at the Collision Investigation Unit in Lisburn, in partnership with the Road Safety Trust, the Police Service of Northern Ireland (PSNI) and U105.

Seeing is Believing events take place across the UK and bring business leaders out of the boardroom to let them see firsthand the impacts of pressing societal and environmental challenges. Thursday’s Responsible Driving and the Fatal Five (SIB) visit included detailed briefings with road policing officers, collision investigation teams, and education sessions about the Fatal Five – things people should be aware of when driving:: slow down; don’t be careless; always wear a seatbelt; stay off your mobile phone; and never drink or take drugs before driving.

Tragically, 57 road deaths were recorded in 2025 and 69 in 2024 in Northern Ireland. During this visit, the group met key teams in the PSNI to learn more about the importance of responsible driving and how businesses can be a catalyst to raise awareness amongst their employees who are road users, their fleet, and how they can influence beyond the workplace.

Chief Superintendent Sam Donaldson, Infrastructure Minister Liz Kimmins, and leading figures from participating corporate partners including AG Paving + Building, Fujitsu, McLaughlin & Harvey, Openreach, Ulster University and Veolia, are championing this effort.

Infrastructure Minister Liz Kimmins said: “Road safety is an issue for all of us – we all share the roads, we all share the risks, and we all share the responsibility to keep ourselves and others safe. I want to thank Business in the Community for bringing together business leaders – through this initiative, we can reach a wider audience to help us deliver road safety messaging.

“I encourage everyone – businesses and individuals – to sign up to our Share the Road to Zero information campaign – for practical road safety tips and advice.”

Dr Lisa McIlvenna, Managing Director of Business in the Community, shared her thoughts: “This Seeing is Believing visit brought to life the work of our two-year Responsible Business and the Fatal Five campaign.

“Every life is more than a statistic and this campaign demonstrates the unique contribution businesses can make to helping people stay as safe as possible on the roads. These programmes are about more than seeing the challenges; they’re about translating that understanding into meaningful action”.

Businesses can now register for the final part of this year’s programme – the Road Safe Roadshow by visiting www.bitcni.org.uk/responsible-driving