Business in the Community supports raising awareness of Fatal Five

Business in the Community, in partnership with U105, is supporting The Police Service of Northern Ireland initiative that urges road users to play their part in keeping safe by familiarising themselves with the Fatal Five.

The Fatal Five are the main reasons why people are dying on our roads. For each of these, there are five simple rules which road users should follow to ensure they stay safe. These are – don’t drink or take drugs and drive; slow down; don’t be careless; always wear your seat belt and never use your mobile phone whilst driving.

Chief Superintendent Sam Donaldson, Operational Support Department said: “Reducing deaths and serious injury on our roads is a priority for us and we hope that our new initiative which highlights that people who sadly die on our roads are more than just a statistic, will offer people the guidance and information they need to ensure they always reach their destination safely.

“Recognising the Fatal Five and the devastating consequences which careless driving can have on those affected by roads deaths and injuries will hopefully enable us to reduce casualties in Northern Ireland.

“Last year, there were 71 road deaths in Northern Ireland, the highest annual number of deaths for eight years. This number is simply horrific and I appeal to all road users to learn about the steps they can take to keep themselves and others safe on our roads.

“As well as deaths, many people have suffered serious and life-changing injuries, demonstrating that as a society, road safety is still something that needs to be taken seriously.

“We want to ensure that everyone has the knowledge and information they need to stay safe on our roads and realise that driving whilst under the influence of drink and drugs, not wearing a seatbelt, using a phone, careless driving, and speeding are all serious crimes,” added Chief Superintendent Donaldson.

Helen Bowman, Head of Communications, Business in the Community said: “Our members employ 40% of the workforce in Northern Ireland – many of whom are commuters or drive for work. It is a responsible action for employers to highlight how their people can stay safe on the roads, and we are keen to raise awareness of the Fatal Five with as many businesses as possible”.

Employers are encouraged to attend an informative online event on Tuesday 20 February – ‘Drivers: How Can You Avoid the Fatal Five?’. To book, please visit