Danske Bank’s review of wellbeing strategy - Business In The Community

Danske Bank’s review of wellbeing strategy

In early 2017 Danske Bank decided to review its wellbeing strategy to align with its vision, responsible business agenda and its Absence Management strategy.

What Danske Bank Northern Ireland did

  • Established a wellbeing committee with representation from all business areas
  • Re-visited its definition of wellbeing and agreed to take holistic approach
  • Aligned its Wellbeing Strategy with its Responsible Business agenda which focuses on its customers, employees and wider society.
  • Re-branded programmes to provide clarity about the work that forms part of the Responsible Business agenda
  • Conducted a wellbeing survey
  • Used survey outputs to inform selection of its Charity Partner and to develop a programme of community activity and employee support initiatives in partnership with the charity
  • Re-launched wellbeing support tools
  • Developed KPIs to measure impacts
  • Impacts

    Whilst it is still early in Danske Bank’s journey, the following impacts have been evident during the first six months of the revised programme:

  • 1,005 unique users have logged on to our Wellbeing Hub (in 2017)
  • 124 employees have volunteered a total of 778 hours (in 2017)
  • Over 200 employees volunteering to participate in professional qualifications
  • Testimonial

    “As a responsible business, our commitment to Employee Wellbeing is a key strand of our Employee Engagement strategy. We recognise the impact that effective and holistic wellbeing programmes can have on improving employee engagement, attracting and retaining talent, productivity and on absence levels.

    Our approach to Employee Wellbeing is integrated with key elements of our HR strategy and is central to our charity partnership with Action Mental Health. Through our partnership with the charity, we not only fundraise and volunteer but are working together on initiatives to positively impact on the wellbeing of our employees.”

    Orla King, Senior HR Partner, Organisational Effectiveness, Danske Bank